1) To provide our customers with the highest quality housing options in the market.
2) To provide those housing options to our customers at the best possible prices and values.
3) To provide prompt, friendly service that exceeds the expectations of our buyers.
4) To over time increase the value of homebuyers' investments in our developments.
5) To always build our product with respect for its environmental and social surroundings.
6) To never discriminate on any basis in the building, selling, or servicing of our product.
7) To always strive to further the advancement of our community as a whole.
8) To treat our employees, subcontractors, customers, and fellow agents in a manner that promotes long-term, mutually beneficial relationships.
9) To improve our skills and products through the constant pursuit of quality and value.
10) To never compromise our integrity, honesty, or morality in the pursuit of our business goals.